anderson bell

Founder & CEO

Anderson is the Founder and the principal source of vision and strategy of FanFueled. Prior to founding FanFueled, Anderson was the Director of Business Development for Chicago venues Reserve and Crescendo. At Reserve, Anderson oversaw the online marketing program, incorporating email based and social networking-based advertising to the club's marketing strategy. He also oversaw VIP marketing and live music marketing, working with acts including DJ AM, Coldplay, Sugar Ray and Samantha Ronson. Anderson received a B.A. from Georgetown University where he was a member of the 1999 Division I, All-America Lacrosse team.

matthew guma


Matt is a Partner, responsible for client development, investor outreach and strategic partnerships. In 2006, he launched his lit agency, representing and negotiating for such clients as Muhammad Ali, Tony Bennett, Usain Bolt, Julius Erving, Jay-Z, Whitney Houston, Dave Matthews Band, Nicki Minaj, Morrissey, Lebron James, Alex Rodriguez, Lil Wayne, among others.

Jeff Becker

Business Development

Jeff is responsible for developing strategic relationships and partnerships for FanFueled. He brings almost two decades of experience in digital media marketing, and was responsible for guiding digital strategy and business development for industry leading entertainment companies including Universal Music Group, Taylor Guitars and Huka Entertainment (Hangout Music Festival, Tortuga Music Festival). Jeff also loves animals, possesses an immense music collection, and thinks "One Flew Over the Cuckoo's Nest” is the greatest movie of all time.

Joe Cheskin

Business Development

Joe is responsible for business development for FanFueled. As a founder of Streetwise Promotions, Joe brought guerrilla and experiential marketing to the forefront of the advertising industry. He has made a two-decade career of innovative brand development, creating lasting impressions for a broad range of clients such as Viacom, Madison Square Garden, Hearst Magazines, BBC America, and many more. Most recently, he developed a highly successful VIP program for Live Nation NYC. Joe also believes that his beloved Chicago Cubs will be World Champions in his lifetime.